Asset Living, the No. 2 property manager in the country, has named Marti Burrows chief operating officer as it continues to scale up, according to a press release.
The Houston-based apartment operator, which manages more than 450,000 units nationwide, views the addition of a COO as a significant milestone, per the release.
In the role, Burrows will oversee operations across Asset Living's national platform, focusing on strategic alignment, operational performance and scalable growth as the company expands its footprint and service offerings nationwide, per the release.
Burrows will work with executive leadership to strengthen operational consistency, support market expansion, enhance client outcomes and develop strategies that drive long-term success, according to the release.
Burrows previously served as managing director and head of asset management for housing and alternatives at Nuveen Real Estate, where she oversaw more than $22 billion in assets under management across multifamily, single-family rentals, manufactured housing, student housing and self-storage.

Burrows also held executive leadership roles at Greystar and Prudential Real Estate Investors, where she oversaw multifamily investments for the PRISA Core Open-Ended Fund. At the Charleston, South Carolina-based apartment owner, manager and developer, Burrows helped expand the firm's owned asset platform and launched its build-to-rent single-family rental platform, per the release.
“Marti brings a rare perspective because she has led from both the operator’s seat and the owner’s seat,” said Ryan McGrath, CEO and president of Asset Living, in a statement. “She understands what clients expect from a property management partner, and she knows what teams need to deliver on that promise consistently.”
Burrows joins Asset Living after a decade and a half of strong growth. In 2021, it ranked No. 5 on the National Multifamily Housing Council Top 50 with 103,063 units. In 2016, the firm, known as Asset Plus Cos., held the No. 17 spot with 56,357 apartments. It was unranked in 2006, before appearing at No. 38 with 31,081 units in 2010.
Last year, the firm reportedly bought FPI Management. In June, Reuters reported that private equity firm New Mountain Capital was buying the apartment operator from Roark Capital for over $2 billion.
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