September 2, 2026: Swifty, the marketing platform for multifamily and residential operators, today announced that Anne Baum has joined the company as Chief Operating Officer (COO). Baum will oversee internal operations and growth as Swifty scales its marketing ecosystem for property teams.
Baum spent the last seven years in multifamily as VP, Marketing at a well-respected regional management company and brings additional experience across marketing, technology, and e-commerce, with a consistent focus on multi-location and multi-entity organizations. Throughout her career, she has built high-performing departments and strengthened business operations. Her approach is collaborative and data-driven, shaped by years of running marketing on the operator side. That experience will bring a unique perspective to shaping how Swifty serves its customers.
"I have been looking for a leader who loves operations as much as I love product. Anne is that person. She knows this industry, she knows how to build winning teams, and she raises the bar for everyone around her. Swifty just got a lot stronger," said Jon Simpson, Founder and CEO of Swifty.
"I decided to join Swifty for two reasons. First, their products. Their marketing ecosystem allows multifamily marketers to build a strong marketing foundation for their properties and portfolios, focusing on the basics of traffic and conversion while remaining innovative. Second, Jon. I always know he does right by the industry, the business, and his employees, and that kind of trust matters to me as much as the products do. I'm excited to help grow a company I already believe in, led by someone I trust to do it the right way," said Baum.
A respected voice in the multifamily industry, Baum enjoys educating and collaborating with peers, sharing what she's learned at conferences including Blueprint, MSMS, AIM, RETCON, and Apartmentalize. She also co-hosts The Apartment Department podcast, where she and her co-host dig into the business and data side of multifamily marketing. Her work has been recognized with industry honors, including Multi-Housing News' Marketing Executive of the Year award in 2024.
As COO, Baum will play a key role in advancing Swifty's next phase of growth, with a focus on consistency, efficiency, and operational discipline as the company expands its footprint in multifamily marketing. She begins in the role immediately.
Swifty is a property marketing and website platform built for multifamily and residential operators. From website management and SEO to AI search visibility, accessibility, analytics, and resident-facing content, Swifty gives property teams the tools to manage and improve their digital presence from one platform.
